Yellowstone & Panda Index: investor reputational risk tool

I am leading on the development of a tool to help financial institutions determine the reputational risks associated with extractive companies working in or around protected areas. Our tool applies novel culturomic techniques – a yellowstone and panda index being developed in my and Richard Ladle’s labs that rank the cultural visibility of protected areas and the species found within. We  Cultural visibility is a good proxy for reputational risk as it indicates the strength of potential media and public criticism and associated campaigns against the companies involved.

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